Agricultural Development Bank (ADB) PLC and Swedru All Blacks Football Club have announced an official partnership, with the Bank (ADB) becoming the club’s Official Banking and Match Day Sponsor.
The announcement, which was made at a short unveiling ceremony at the bank’s head office in Accra, marks the beginning of a strategic relationship between one of Ghana’s oldest football clubs and ADB.
Speaking at the event, the Managing Director of ADB, Edward Ato Sarpong, explained that the bank was excited about the partnership, adding that advancing football is part of the bank’s agenda of building partnerships and nurturing communities.
“At ADB, our goal is to go beyond banking by investing in institutions that positively impact lives, and Swedru All Blacks is a perfect partner in that regard,” the MD remarked.
Managing Director of ADB, Edward Ato Sarpong
Mr. Sarpong emphasized that ADB’s partnership with Swedru All Blacks is rooted in shared values of transformation, innovation, and excellence. “Just as the football club is committed to rebuilding its legacy, ADB is equally focused on becoming one of the top three banks in the country,” he stated.
“This alignment of vision makes the partnership a natural fit, as both institutions are driven by the desire to create lasting impact within their communities, industries and beyond,” he added.
The ADB MD also noted that the partnership was part of efforts to complement the government’s support towards the Premier League, describing it as a renewed advocacy for domestic football and to strengthen sports development across the country.
Mr. Sarpong disclosed that the bank is prepared to offer other incentives to motivate Swedru All Blacks Football Club to ensure a successful season and beyond.
The General Manager of the club, Eugene Nobel Noel, welcomed the partnership, noting that ADB’s involvement is timely and will serve as a springboard for Swedru All Blacks Football Club to achieve greater heights in the Ghana Premier League.
He described the sponsorship as a vital boost that will provide financial stability while enhancing the team’s ability to compete at the highest level.
“With ADB as our partner, I am confident Swedru All Blacks will not only rise to greater heights on the field but also play a vital role in creating opportunities off the field,” he noted.
source :www.senaradioonline.com
