GRA Shines at IPR Excellence Awards: Wins Best PR Campaign and Best Digital & Social Media Communication Campaign for 2023-2024.
The Ghana Revenue Authority (GRA) reaffirmed its leadership in strategic communication and public engagement by winning two major honors at the recently held Institute of Public Relations (IPR) Annual General Meeting and Excellence Awards.
The Authority was recognized for its exceptional contributions to public education and stakeholder engagement, earning the awards for Best PR Campaign of the Year and Best Digital & Social Media Campaign of the Year.
The dual victory underscores GRA’s dedication to innovative communication, increased taxpayer engagement, and the effective use of digital platforms to promote voluntary compliance and support national development.
The Best Digital Campaign Award recognized GRA’s innovative approaches in digital engagement, including targeted online content, data-driven messaging, and interactive taxpayer support platforms that greatly increased awareness and participation among various public groups. This feat, was spearheaded by the Communication & Public Affairs Department, under the leadership of the Deputy Commissioner, Mrs. Florence Asante.
Receiving the honors on behalf of the Authority, Chief Revenue Officer, Dzinunya Mawuli from Public Education, Media Relations, and Review unit praised the Communication and Public Affairs Department and all staff whose dedication and creativity have strengthened GRA’s relationship with the public. She stated that the awards will motivate the team to enhance further its efforts to promote tax compliance and support the government’s revenue mobilization plan.
The IPR Excellence Awards, the highest recognition for communication practice in Ghana, brought together leading PR institutions and professionals to celebrate innovation, impact, and ethical practice
